Somewhere, many moons ago, crusty lawyers got together and decided it was acceptable not to return phone calls, to talk condescendingly to clients and use big legal words with clients in an attempt to project their expertise. As a collective, we are terrible at customer service and writing TV ads, except for this guy.
But there is a paradigm shift happening. No longer is it enough to merely throw six and seven figures at TV ads, bus wraps and billboards. People want the unfiltered truth before they hire you. What are current and past clients saying (online)? Whatever is being said, it's received more warmly than any amount you can throw into marketing.
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